U Hotel Chiang Mai in Thailand is all about you. The brand's target is the experienced traveler with a curious mind. This is a sophisticated, self-reliant individual eager to enjoy, share and get involved. We encourage guests to step into the local atmosphere and experience the local culture and heritage at their own place to create a memorable, unique experience from our warm and welcoming hospitality. U Hotels featured luxury accommodation which combined local heritage and design accents with modern amenities, service and facilities. U Chiang Mai provided the first ever 24 hour room which will allow guests to enjoy their room for 24 hours from arrival as well as breakfast whenever/wherever during the stay. The soon to open U Chiang Mai consisted of 41 superior and deluxe rooms.