Web Sawadee Plc is a global provider of technology. More specifically through its www.sawadee.com and www.r24.org brand, it is providing online travel/tourism-related information along with a user-friendly booking system and a secure payment gateway . The thorough use of  state-of-the-art technology is allowing a rapid and sustainable growth. Over the years, Web Sawadee Plc has become one of the leading inbound agencies in Thailand with a yearly turnover of more than USD 50 Mio (2007). Web Sawadee Plc is active in the prepaid voucher travel based tour operating incoming into Thailand. It is one of the largest online agencies in Thailand, generating 480,000 room-nights with  destination Thailand with 320,000 travelers in 2007
  Historical dates are Sawadee Internet Service Ltd. Part. has been established in Jan 1997 then SamuiNET Travel has been established since Oct1998 and then changed to Web Sawadee Co., Ltd. in Aug2000 and finally received the Public limited Company status on Dec 2004.
  Since 2004, the company has been audited by Grant Thornton in accordance with corporate governance and to ensure that international standards of accounting were applied.
   Since the company turned its legal structure to Public Company Limited it has been preparing a public listing via IPO on the MAI in Thailand.

Web Sawadee Plc is currently enjoying a preferred co-operation with most hotel suppliers in Thailand due to the steady flow of traffic brought to the hotels on a yearly basis as well as a regular increase on a year to year basis
   The rates agreements are done for a yearly basis, following the international travel trade calendar of November to end October the following year. Currently, the company has rates agreement with an excess of 1000 hotels in Thailand in all categories and covering most leisure- and business- travel locations of the Kingdom.
   The travel arrangements are conducted directly with the suppliers and is, due to automated payment system, in principle voucherless, thus reducing account payable section to a minimum. As well, this represents a reasonable reserve in terms of short term cashflow if proved necessary.
   The direct relationships with the end supplier allows a much faster and accurate response time and therefore a much appreciated differentiation over other companies active in the same field as Web Sawadee Plc.
   The B2B offer, under the R24.org brand, allows any affiliated company to offer a partial or complete selection of hotels all across the Kingdom, while due to the white label concept a complete control over selling price to content and information is kept within Web Sawadee Plc. Therefore the suppliers are benefiting a very wide coverage in as much as 50 local language sites whilst a total rate consistency can be guaranteed.
   In terms of distribution partners, Web Sawadee Plc enjoys a preferred co-operation with all major search engines and has recently been granted credit terms with Google in a bid to lean and facilitate the online advertisement or the core brand.
   Since 2004, Web Sawadee Plc has been participating at the biggest international travel trade fair exhibition (ITB in Berlin) and since 2005, the Company had it's own 40 sqm stand to welcome and meet both suppliers, affiliates and investors during the 5 days events.
   In addition, Web Sawadee Plc has participated at regional travel trade shows in Both Thailand (TTM+) and Asia (ATF) for the past 2 years in order to strengthen the co-operation with the suppliers.

A number of press releases were made covering the 10^th anniversary event held in Bangkok in June 2007.

Post IPO, company results and press releases are administered by an independent press agency (Branded, the agency) in cooperation with the financial (IPO) advisor SEAMICO, following the requirements of the MAI.